Social Media Ideas for Small Businesses: #2 - Interesting Facts About Your Company
The everyday details of your business—your origin story, your process, your team quirks—are more interesting than you think. Learn how to turn the "boring" stuff into engaging social media content.
Dave Smith
You know that thing about your business you never mention because it seems unremarkable? The way you source your materials. How long you've been doing this. That weird tradition your team has on Fridays.
Here's the truth: the stuff that feels ordinary to you is fascinating to everyone else.
You've been so close to your business for so long that you've forgotten what makes it interesting. But your audience? They're curious. They want to peek behind the curtain.
Why "Boring" Facts Work
People buy from people. Every little detail about how you operate, where you came from, or why you do things differently adds depth to your brand. It transforms you from "another business" into a business with a story.
And stories are what people remember.
Facts Worth Sharing (That You've Probably Overlooked)
Your Origin Story
How did this all start? Was it a redundancy that turned into an opportunity? A hobby that got out of hand? A gap in the market that drove you mad until you filled it yourself? People love a good origin story—and yours doesn't need to be dramatic to be interesting.
The Numbers
How many customers have you served? How many products have you made? How many miles have you travelled? How many cups of coffee have fuelled your work? Numbers are concrete, memorable, and surprisingly engaging. "We've fitted 3,000 kitchens since 2012" tells a story of experience without you having to say "we're experienced."
Your Process
What happens between someone placing an order and receiving it? What goes into making your product or delivering your service? The steps that feel routine to you are a mystery to your customers—and mysteries are interesting.
The Why Behind the What
Why do you use that particular supplier? Why do you offer that specific service? Why is your shop laid out the way it is? Every decision has a reason, and those reasons humanise your brand.
Team Quirks and Traditions
Does someone on your team have an unusual skill? Do you have a Friday ritual? A mascot? An office pet? A strange superstition? These details make your business feel real and relatable.
Local Connections
Are you part of your community in ways people might not know? Do you sponsor the local football team? Source from the farm down the road? Have a connection to the area's history? Local pride resonates.
How to Turn Facts Into Posts
Don't just state the fact—frame it. "We've been in business for 15 years" is fine. "15 years ago, I quit my job with no backup plan and a second-hand van. Best decision I ever made" is a post people will actually engage with.
Add context. Add emotion. Add a question that invites people to share their own experiences.
The 10-Minute Exercise
Grab a piece of paper and write down ten things about your business that you've never posted about. They can be small. They can seem dull. The founding date. Your first customer. Why you chose your business name. What your workspace looks like at 7am.
Now pick one and write a single paragraph about it, as if you were telling a friend.
There's your next post.